I experiment with myself and the world around me. I always seek for that small sparkle of what's real and authentic in things, people, nature...
I’m deeply attached to this work because we started everything from scratch, and I managed the whole brand development, from naming and positioning, to communication and PR events! The whole experience over a few very intense months, many long hours, many sleepless nights, and many challenging conversations! The trick when involving many people in my research is to know exactly what to take from each one to match my ideas and vision of a product/brand. Otherwise I risk making a few fantastic bits and pieces, but end up with a lousy product in the end, because these bits and pieces won’t match together.